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Stop Watching. Start Seeing. With perfect black and intense color enhanced by both standard and Dolby Vision HDR, LG OLED brings you a world of beauty without compromise. The individually illuminating OLED pixels can brighten, dim and power off fully to achieve perfect black. That means contrast - the ratio between the lightest and darkest areas of the screen—is truly infinite. Perfect black is essential to a more lifelike image as well as the great shadow detail you can only get with OLED. LG OLED TVs display a color palette that virtually matches the vast range of hues seen in today’s high-end digital cinemas. With over a billion rich colors at its disposal, LG OLED TV delivers a theater-quality experience at home. OLED HDR delivers a stunning high dynamic range picture, including support for Dolby Vision content. Enjoy brilliant brights and the deepest darks for infinite contrast, rich color and an exceptional viewing experience, closer to what filmmakers intended. With their perfect black and cinematic color, LG OLED TVs have also earned prestigious Ultra HD Premium certification. Dolby, Dolby Vision, and the double-D symbol are trademarks of Dolby Laboratories.